For my appropriation images I used the idea of intertextuality by using iconic photos of Marilyn Monroe and Audrey Hepburn and re-contextualised them using icons that are recognisable to a modern audience which would not have been so easily understood by the audience during the time period that the photos were taken.
My first image takes an iconic photo of Audrey Hepburn from Breakfast at Tiffany’s and replaces the cigarette holder with McDonald’s fries. This completely changes the meaning of the photo, as Audrey Hepburn was an iconic fashion and beauty icon, declared as the “public embodiment of our new feminine ideal”, which are qualities not typically associated with eating junk food.
My second image takes Marilyn Monroe’s Chanel no.5 advert from 1955 and shows her holding an iPhone with a Snapchat filter that has become increasingly popular among selfie culture. Marilyn Monroe was famous for portraying “dumb blonde” and provocative characters, which are traits that are often associated with the ‘self-absorbed’ nature of taking selfies in today’s society.
On reflection, I like my final images for the appropriation brief as I think they both completely re-contextualise the images while still making reference to the well-known personality traits of the iconic actresses of Hepburn and Monroe.